TerraProject
Book
2024
TerraProject
Book
2024
Lucart, a paper mill founded in 1953 as a family business, has transformed over time into an international point of reference in paper production thanks to its ability to combine tradition, innovation and sustainability, always maintaining a close link with the territory.
TerraProject has created a photographic and video campaign for the 15th anniversary of the EcoNatural product: toilet paper, towels, tissues, rolls, dispensers and other products, which are the result of a circular economy model through the recycling of all the components of beverage cartons.
EcoNatural – The real circular system
Photography and book concept by TerraProject
Design and copywriting by Lindbergh
